Dual B2C and B2B Growth System
B2C × B2B
Dual-audience growth system
Tourist booking calendars consistently filled. New property-management contracts secured before sales conversations even started.
B2C × B2B
Dual-audience system
Filled
Booking calendars
Inbound
Landlord pipeline
1 Brand
Two languages, one voice
The Brief
Like Home Holiday Homes competes in Dubai's saturated short-term rental market. The initial brief was simple: get more tourist bookings. We saw a bigger opportunity. To truly stand out, the brand needed to own both sides of the market at the same time: global tourists looking for a place to stay, and property owners looking for a trustworthy management partner. Two completely different audiences. One unified brand system.
The Challenge
Winning tourists requires inspiration and trust. Winning landlords requires authority and education. These demand two entirely different content approaches, two different conversion journeys, and two different languages, unified under one brand without creating confusion between audiences.
What We Did
Rather than leading with booking links and apartment listings, we positioned Like Home as Dubai's ultimate local insider. The Waynek 3an Dubai campaign took viewers on a visual journey through the city's hidden gems, authentic neighborhoods, and local experiences worth traveling for. The philosophy: show visitors exactly where to go and what to experience in Dubai, then be the perfect home for them to return to each evening.
Bite-sized, highly shareable travel tips and hacks for visitors navigating the UAE. Built consistent organic reach while keeping the brand useful to the tourist audience between booking moments.
International celebrities and influencers across travel, lifestyle, comedy, beauty, and fashion were hosted inside actual Like Home properties. Instead of standard room tours, we produced challenges, games, and authentic lifestyle reviews filmed inside the apartments, showing life in the space, not just the space itself.
We built a full educational content library for landlords covering Dubai real estate laws and regulations, the financial case for short-term rental over long-term leasing, interior design principles for maximizing rental yield, and behind-the-scenes content showing exactly how Like Home manages and protects client properties. A landlord needs to feel informed and confident before handing over their key. This content built that confidence systematically before any sales conversation happened.
Leading UAE real estate consultants featured in video interviews turned the brand's social channels into a trusted resource for property investors. Real landlord testimonials provided the social proof needed to convert prospective owners into signed management clients.
Documented partnerships with UAE associations, government centers, and non-profit organizations actively supporting People of Determination, the elderly, and the laborers who build this city. In the UAE market, credibility is built as much on community values as on business results.
Selected stills
The Results
Tourist booking calendars consistently filled through the destination-first content approach.
A significant wave of new property management contracts secured from landlords who were informed and convinced through the content ecosystem before they ever spoke to the sales team.
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